If Hasbro:

siddarth · **Posted:** Sun May 15, 2011 12:07 pm

Shock viper wrote:

Hasbro would care enough for G.I. Joe to really secure it's mythos much like starwars. To really invest on it to have it's own coffee table book and have a guide to the universe type of book. To bring it back like in the 80's where they release per year and they have a leader, a heavy machine gunner, a girl figure, an edge weapon specialist, a dreadnok, cobra troopers for army building, a cold weather specialist, a jungle specialist.

I, too, have wondered at times why Hasbro invests more time, energy and money into Star Wars, a line they pay to produce, and not into GI Joe, a line they own outright. The first reason I've been given/heard is Star Wars is more popular. It makes more money.

While this is true, I feel that Hasbro's lack of direction at times for GI Joe has hurt the product line. Developing popular media content (Resolute) but not having toys available to support the cartoon. Having a major retailer drop your product line and then proclaiming you didn't know.

Hasbro's Joe line is like Blockbuster video. Always trying to catch up. They're constantly following the puck but to be successful, they need to be where the puck is going to be...or at least ahead of it.

Shogi · **Posted:** Sun May 15, 2011 12:28 pm

Gyre-Viper wrote:

Well at this point I'd really want a Zombie quarantine/lab/hold etc. They could pack it with Mindbender and toss in some fun stuff like 'build-a-B.A.T.' and large vats of Compound Z. It could have a vent system where you can put Snake-Eyes or Stalker so they can 'sneak in' to the lab and what would be REALLY cool is if the lab wasn't open on all sides... if it was actually like a shoe-box dio where the outer casing of it looks like the outside of the lab so that you can do inside and outside dios/play.

I would absolutely love this. It was sounding like a pretty good playset but then you went and described the ventilation area.....that made it a must buy for me

steel brigade · **Posted:** Tue May 17, 2011 7:43 pm

I personally love the idea of a "all new Joe wave", when JvC was running hot the best part about it was the new blood, & I'd love to see more things like that happen today. More characters like Helix & Night Adder, just amazing unique & NEW characters! :geek:

flash70 · **Posted:** Sat May 21, 2011 6:56 pm

This I Command! wrote:

flash70 wrote:

I love to see an update done of all battle corps (1992-1994) figures but with a better color scheme and not the loud colors of the early 1990's.

I wouldn't mind seeing a select few, because there are some real standouts during those years, but I'm really sick of seeing updates of things we've already had for 20+ years. I think it's time to sprinkle in the new rehash and let entirely new characters and concepts be the driving force behind the line.

I would like to see that as well.

Shock viper · **Joined:** Mon Mar 21, 2011 8:07 pm **Posts:** 6

Could return the marketing strategy of the 80's, where the joe release is timed with the cartoon and the comics release, along with some TV spot and brochures. Lego keeps on releasing new toys of the old mold for years and yet it still at the top of the toy list, part of it is marketing strategy. Hasbro should watch this new show from BBC called secrets of the superbrands they would learn alot from that show.

JoeDeclassified.com

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